Dress in luxury, explore Asakusa in your own signature style.

Some summer days deserve something truly special. The Premium Yukata Set is designed for those who want more than just a yukata — it's an invitation to curate your own look from a hand-picked collection of high-end, brand-name yukata in elegant patterns and refined designs. Mix and match freely from a full range of accessories including lace trims, pearl ornaments, and heko obi sashes, and create a style that's entirely, beautifully yours.

Once you're dressed and styled — hair included — Asakusa becomes your runway. Step through Kaminarimon Gate, wander the Nakamise shopping street, pause at the edge of the Sumida River and breathe in the summer breeze. In a premium yukata, every corner of Asakusa is a photo waiting to happen. Whether you're here with friends, a partner, or solo, you'll leave with images worth sharing and a day worth remembering.

On the night of the Sumida River Fireworks Festival, rental hours extend to 21:30 at no extra charge. Watching one of Japan's most spectacular fireworks displays in a stunning yukata, under a warm summer sky — it's the kind of once-in-a-lifetime experience that stays with you long after the journey home.

Available from June 1st to September 15th. Standard price is ¥8,000 (tax included), or just ¥7,500 (tax included) when you book and pay online.

From check-in through dressing and hair styling, the whole process takes approximately 30 to 60 minutes. We recommend booking in advance via our website — same-day reservations are accepted up to 10 minutes before your preferred time, but walk-ins may involve a wait.

The final return time is 17:00. Extensions are available at ¥3,000 per 30 minutes. Luggage and carry-on bags can be stored free of charge during your visit.

Sumida River Fireworks Festival Special

On the event day, enjoy a free extended return time until 21:30, so you can fully experience the evening atmosphere in yukata.

Available period: June 1 – September 15

Price

【Regular Price】¥8,000 (tax included)
【Online Payment Price】¥7,500 (tax included)
【Available Stores】Asakusa Branch · Asakusa Station Branch

Duration

From check-in to dressing and hair styling until departure, it takes approximately 30–60 minutes.
The actual time may vary depending on outfit selection and store conditions.

Reservation

Reservations can be made via the website up to 10 minutes before your desired time.
Same-day bookings may require waiting.

Notes

• If hair has already been styled with wax or curling tools, the desired hairstyle may not be fully achievable.
• We regret that dressing services are not available for pregnant customers.
• As preferences for bangs vary, we recommend styling them in advance for a smoother process.
• Hair styling is included in the price.
• Luggage (including suitcases) can be stored free of charge.

Return Time

Regardless of your reservation time, all items must be returned by 17:00.
Late returns will incur an additional fee of ¥3,000 per 30 minutes.